10 Ways AI is Changing Cinema

October 22, 2023
8 min read
By George Djaniants
Film Technology
10 Ways AI is Changing Cinema

Content Recommendation

Artificial Intelligence (AI) is revolutionizing the world of cinema in surprising ways, and one such area is content recommendation. While the vast variety of available content can be overwhelming, AI simplifies the process by offering viewer-specific recommendations. These suggestions are not random but are instead based on the individual viewing habits and patterns of each spectator. In essence, the technology sifts through an ocean of content to serve viewers with the most aligned options, drastically enhancing their experience. Thus, AI acts as a personal movie guide, helping viewers navigate the cinematic landscape. Utilizing AI for content recommendation is just one of the ten ways that AI is changing cinema, and the rest of this article will explore the remaining nine. So, stay tuned as we delve deeper into how AI is reshaping the cinema industry.

Script Analysis

Artificial Intelligence has infiltrated the realm of script analysis, providing the film industry with tools that can predict audience perception and commercial viability. AI achieves this by sifting through vast historical data including audience response to similar content and economic performance of analogous types of films. This helps to provide valuable insights, assisting in significantly reducing the inherent risk linked with film production.

Moreover, the evaluation extends beyond simply categorizing a script as a potential success or failure. It can also provide critical suggestions aimed at enhancing the final product, such as identifying areas where dialogue might be improved or where character development could be deeper. An illustration of this application is the predictive analytics utilized by major streaming platforms to analyze viewer preferences. This data is then employed to craft engaging and appealing content, resulting in popular original programming. Script analysis thus becomes a data-driven process, providing filmmakers with a pragmatic tool in creating a resonant cinematic experience.

Visual Effects (VFX)

Artificial Intelligence is ushering in a new era of special effects for film by creating intensely vivid and unique visuals that were previously deemed unfeasible or financially impractical. In practice, AI has facilitated the generation of extraordinarily authentic sequences, simulations, and landscapes that may have otherwise been a formidable task to film in reality. An excellent example of this enhancement is the movie 'Avengers: Endgame,' where AI-assisted VFX were extensively used to create the formidable Thanos character and the complex fight scenes.

Furthermore, AI has significantly sped up the post-production process, drastically cutting down the lengthy periods historically associated with its manual counterparts. By utilizing advanced algorithms, AI has automated meticulous tasks such as animating individual particles or characters in a fraction of the time, leading to faster turnarounds in production schedules. This also allows filmmakers to concentrate on the more strategic aspects of film-making, thereby enhancing the overall cinematic experience.

Moreover, artificial intelligence is transforming the visual effects industry by reducing man-hours and resources allocated towards technically intensive manual labor. AI's ability to learn, predict, and generate accurate lifelike motion reduces the need for amassing vast amounts of data and time-consuming manual coding. This significant advance in AI technology showcases its potential in demolishing the barriers of creativity, thereby entirely transforming the landscape of cinematic visual effects.

Video Editing

Harnessing the power of artificial intelligence can indeed revamp the way video editing is performed. One of the major benefits AI brings is streamlining tedious tasks like color correction and sound editing, allowing for higher quality craftsmanship in less time. For example, Adobe's Sensei uses AI for automatic color matching in video editing, saving professionals hours of manual work.

In addition to automating labor-intensive tasks, AI cameras are pioneering a shift in how video footage is being captured. These smart cameras theoretically can capture pivotal moments in real-time and even alter shot composition on the fly, thus eliminating the need for constant human intervention. This evolution presents possibilities like drone cameras leveraging AI to follow the action on a sports field autonomously.

Another revolutionary prospect lies in the AI's ability to sort and organize raw footage mechanically. This technology doesn't just save time, it makes the entire editing process more efficient and manageable. For instance, IBM's Watson was able to sort through countless hours of footage to create a compelling trailer for the 2016 horror film "Morgan", displaying AI's potential to synthesize multifaceted scenes and dialogues.

By taking away the mundane tasks, AI unclogs the digital pipeline, allowing editors to focus more on the creative aspects of the film. More impressive is AI's knack for automatically condensing scenes and dialogues from a film into a short trailer. AI offers a new frontier in video editing, maximizing productivity, and revolutionizing the look and feel of cinematography.

Character Animation

character animation

AI's role in animating characters is revolutionizing the sophistication and accuracy of how characters are portrayed on the big screen. By applying AI, filmmakers can breathe life into animated characters in ways that make them strikingly real. In addition to adding a new dimension to the world of animation, these advancements make it feasible for animated films and cartoons to mimic life-like movements with exacting precision. These innovative applications have blurred the distinction between animations and reality.

AI's capabilities extend beyond just movement; even two-dimensional imagery can be reimagined thanks to its sophisticated processing powers. It's transforming flat, static images into dynamic, three-dimensional experiences. This technology breathes life and depth into the audience's experience of stories beyond the capacities of traditional animation techniques.

Harnessing machine learning and visual recognition technology allows filmmakers to introduce a greater level of detail into character animations. These state-of-the-art tools can capture and interpret the minute specifics of an actor's movement and expression, converting them into lifelike animations. This level of detail brings a depth of authenticity in animated portrayals that was previously impossible to achieve.

AI further enhances the realism of on-screen characters by simulating intricate physical characteristics like hair, skin, and clothing. The technology provides the necessary precision to imitate specific textures, movements, and the influence of environmental factors on these elements. These features, previously challenging to animate, now blend seamlessly into the narrative without distracting the viewer.

In essence, AI in cinema is magnifying the possibilities of character animation, transforming the once laborious task into a detailed and extraordinarily realistic process. From character movement to facial expression and even physical characteristics, AI is dramatically enhancing the viewer's cinematic experience, immersing them entirely into the fictional world. AI's capabilities may continue to develop, but already the impact on animation is unprecedented, bringing us richer, more believable animated characters.

Soundtrack Composition

In the realm of cinema, one key area where artificial intelligence (AI) is making waves is in the creation of movie scores, or soundtrack composition. AI has the capability to not only compose a wide variety of musical pieces, but to intricately weave it into the narrative of a film to elevate the overall mood and experience for viewers. This often involves the creation of unique and personalized soundtracks that are precisely timed to correspond with the action or emotion in a scene, a task that previously required a human composer's careful hand and keen ear.

Notably, AI's contribution doesn't end in delivering a pre-recorded composition; it also has the power to generate harmonious musical pieces in real-time. Imagine a scene where the drama is escalating, and the accompanying music intensifies in sync. Or, in a more nuanced setting, a soundtrack that morphs subtly to reflect a character's changing emotions. This can result in a unique and dynamic viewing experience for the audience, making the soundtrack an integral part of the storytelling process rather than just a supportive element. AI's sophistication in this area shows how it's continuing to enrich the cinematic arts, pushing boundaries and possibilities in storytelling.

Content Restoration

content restoration

The application of artificial intelligence is revolutionizing the cinema industry by both restoring and enhancing old or deteriorated film footage. With its advanced algorithms, AI can automatically improve the quality of classic films, removing dust, scratches, and other physical imperfections that typically degrade over time. In some cases, AI can even colorize black and white films, allowing classic cinematography to be seen in a whole new light. Furthermore, AI-based restoration not only improves the aesthetic appreciation but can also preserve culturally significant cinematic content for future generations. These advancements are achievable due to AI’s ability to process each frame through machine learning, thereby imbuing significant value to film restoration industry. Hence, the restoration of content isn't just about maintaining a film’s original glory but about enhancing it, providing viewers with optimal viewing experiences. In essence, AI is becoming the silent hero behind every successful film restoration project, breathing life back into works of art that we once thought were lost to the ravages of time.

Audience Analysis

Artificial Intelligence (AI) offers powerful tools for collecting and analyzing audience data in order to better comprehend viewer preferences. When utilizing AI, cinema professionals are provided with a multitude of invaluable insights into their essential consumer base. These insights are drawn from the data obtained through the audiences' online activities, including their likes and dislikes, viewing habits, and online interactions. For instance, AI accumulates data from user ratings and reviews, as well as assesses patterns in the genres or types of film they gravitate towards. This granular level of detail allows filmmakers to hone their content in a way that resonates most keenly with their audience.

In addition to this, AI holds the potential to predict box-office performance by gleaning insights from social media behavior. Social listening tools powered by AI scavenge social media platforms capturing public sentiment and viral trends, enabling an acute understanding of how much public interest a movie might generate. By gauging the traction movie trailers or promotional posts accumulate, AI can accurately anticipate the movie's overall reception and box-office success. This revolutionary use of AI thus enables cinema professionals to make more informed and strategic marketing and release decisions.


In the realm of storyboarding, advanced artificial intelligence technology steps in as a powerful tool, transforming written scripts into defined sequences of events. This innovative application allows for a more precise and visually striking representation of complex narratives, offering a visual feast before actual production. It aids filmmakers to envisage the tale they aim to tell, by bridging the gap between written word and vivid imagery. The application of AI in storyboarding eliminates the manual, laborious task of drawing each scene, making the pre-production process efficient and seamless. Additionally, AI-facilitated storyboarding encourages a multi-faceted exploration of the narrative's potential, since the technology can quickly iterate multiple visual interpretations of a single scene. This gives directors and creative teams the freedom to experiment and opt for the most compelling depiction of the script. Further, AI-generated storyboards significantly reduce errors that may occur during manual drawing, thereby ensuring consistency and precision at each stage of the story visualizing process. This integration of technology has revolutionized storyboarding, creating exciting possibilities for the future of cinema.

Distribution and Marketing

The profound impact of AI on cinema culminates in the realms of distribution and marketing. By applying AI's predictive modeling, distributors and marketers now have the ability to precisely target promotional content to specific demographics. This not only captures the right audiences but also offers significant enhancement in content relevance. Leveraging historical data, AI makes it possible to curate marketing messages that resonate deeply with potential viewers, maximizing their engagement levels.

Simultaneously, AI's application in designing campaign strategies is revolutionary. Campaigns are no longer dependent on human biases and manual process; they are crafted based on insightful data and predictive trends. As the curtain falls, AI's promise of automating personalized marketing messages promises to transform the dynamics of movie marketing, inherently shaping an exciting future landscape for the film industry. This leaves the audience eagerly anticipating what possibilities AI holds for further reshaping the world of cinema.

Published on October 22, 2023 by George Djaniants

George Djaniants

CEO & Co-Founder